Wednesday, February 05, 2014

FDA - The New Anti-Smoking Campaign Targeting Teens

"FDA designs new smoking prevention ad strategy to target teens" PBS Newshour 2/4/2014


JUDY WOODRUFF (Newshour):  Tarnished teeth, prematurely wrinkled skin on teenage faces, and students subjected to bullying, those are the images of a new multimedia anti-smoking campaign being launched by the U.S. Food and Drug Administration.  It’s a $115 million campaign that will run in 200 markets over the course of a year, beginning next week, the goal, use ads like these to get through to younger Americans about the personal costs of cigarettes.

Kathy Crosby is the director of health communication and education at the FDA’s Center for Tobacco Products, making her a point person on this campaign.

And she joins me now.

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