Tuesday, February 04, 2014

AUTOMAKERS - Consider Making Automatic Safety Features the Standard

"‘Talking cars’ could prevent accidents before they happen" PBS Newshour 2/3/2014


GWEN IFILL (Newshour):  For years, carmakers have been adding advanced automated safety features to their increasingly high-tech vehicles.  Now the federal government is considering turning some of those options into industry standards.

ACTOR:  This is unreal.

LAURENCE FISHBURNE, actor:  No, it’s very real.

GWEN IFILL:  In a Super Bowl broadcast packed with car commercials, this Hyundai ad focused not on speed or style, but on how to avoid an accident.  In it, an ever-attentive dad does his best to protect his son from a collision, including the perils of mixing teenaged hormones with learner’s permits.

NARRATOR:  Remember when only dad could save the day?  Auto emergency braking on the all new Genesis.

GWEN IFILL:  In fact, automatic braking is becoming an option on models around the world.  The vehicles use radar, video and sensors to monitor their surroundings, give early warnings to drivers and even engage the brakes.

NARRATOR:  The technology may be hard to imagine, but why you would want it is not.

GWEN IFILL:  Now Transportation Secretary Anthony Foxx wants similar enhancements on all new vehicles.

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