Excerpt
SUMMARY: As smoking rates have fallen in the U.S. and Europe, tobacco companies have focused their advertising elsewhere, especially Asia. In the Philippines, 25 percent of the population smokes, and cigarettes are a leading cause of death. But one former smoker is cultivating a grassroots campaign to influence legislation and publicize the dangers -- especially to children. Hari Sreenivasan reports.
ACTIVISTS: We want the pictures now! Pictures save lives!
HARI SREENIVASAN (NewsHour): On the streets in Manila, demonstrators march against tobacco.
ACTIVIST: We want to make our voices heard.
HARI SREENIVASAN: Their cause is supported by the medical profession here.
DR. TONY LEACHON, Philippine College of Physicians: Smoking's the number one killer in the Philippines.
HARI SREENIVASAN: Dr. Tony Leachon is the president of the Philippine College of Physicians.
DR. TONY LEACHON: For the young Filipinos, smoking is considered a macho image for men.
SMOKER: I know it's bad — it's bad for our health, but this is to relax myself out from work.
RACHEL ROSARIO, Philippine Cancer Society: Culturally, smoking seems to be an accepted mode of socialization, an accepted mode of relaxation.
HARI SREENIVASAN: Rachel Rosario is with the Philippine Cancer Society.
RACHEL ROSARIO: There is that vision of holding a cigarette and smoking with makeup — it seems to be something that we have to fight against.
SMOKER: It's really hard to kick the habit. I try to lessen it down, cut it, but then you always have that urge.
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