Monday, October 03, 2016

LIFTOFF - African-American Female Entrepreneurs

"For African-American female entrepreneurs, funding challenges call for creative bootstrapping" PBS NewsHour 9/28/2016


SUMMARY:  The fastest growing group of entrepreneurs in the U.S. is African-American women.  But minority-owned businesses often face greater challenges getting funding.  The NewsHour's April Brown profiles two women who have bucked the stereotypes and gotten resourceful to launch their ventures.

JUDY WOODRUFF (NewsHour):  Nearly a decade after the great recession, the pace of creating a new business is still slower than it was back in 2007.

A new report finds a small uptick this year, including in the U.S.  When it comes to tech start-ups, the image is often of young white men in hoodies, but it turns out African-American women control about 1.3 million businesses, and they are the country's fastest growing group of entrepreneurs.

Special correspondent April Brown recently met two women trying to break into the club.

ZOLA BOWIE, Caregiver:  I love peanut butter.

APRIL BROWN, Special correspondent:  Zola Bowie works as a caregiver in the San Francisco Bay Area for a company called Oneva.  She often can be found watching the Santos family's three kids, who are all under the age of 4.

The children's mother, Arlene Santos, says she couldn't run her tech company without the help.

ARLENE SANTOS, Oneva Client:  As a career woman, you don't want to feel guilty that you have a meeting.  You want to make sure that home life is taken care of.  And that's really what Oneva does.

APRIL BROWN:  Marvie Jean Darden, who also lives in the Bay Area, had a stroke two years ago and is nearly blind.  But she wants to remain in her home as long as possible.

MARVIE JEAN DARDEN, Oneva Client:  After I had the stroke, I couldn't do what I had done before.  I also worried about different people that we didn't know coming in to the home and everything.

APRIL BROWN:  But since Oneva introduced Mrs. Darden to Seadawn Thomas (ph) those problems have been solved.

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