Monday, November 26, 2018

NEWSHOUR BOOKSHELF - Kellogg Brothers of Battle Creek

"How the Kellogg brothers transformed breakfast and pioneered ‘wellness’" PBS NewsHour 11/21/2018

Excerpt

SUMMARY:  The Kellogg brothers transformed the American breakfast.  They promoted revolutionary ideas we now consider central to wellness, and celebrities flocked to their famous sanitarium and spa in Battle Creek, Michigan.  But their commercial success came at a heavy personal cost.  William Brangham talks to Dr.  Howard Markel about his new book, "The Kelloggs: The Battling Brothers of Battle Creek."

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