Tuesday, October 18, 2011

REGULATION - Wireless Users Protection From Sneak-Attack

"FCC's Genachowski: New Alerts Aim to Limit 'Bill Shock' for Wireless Users" PBS Newshour 10/17/2011

Excerpt

RAY SUAREZ (Newshour): Most people who own a cellphone purchase a plan with limits on how long they can talk on the phone, how much they can text or use the Web. But customers often go beyond those limits and end up with a higher-than-expected monthly bill.

Today, the wireless industry, under pressure from the Federal Communications Commission, announced new voluntary guidelines requiring companies to send customers alerts before they exceed their limits. The FCC proposed such rules last year, then held off on implementing them under the new agreement.

Julius Genachowski is the chair of the FCC, and he joins me now.



Are companies really so blind? Not to give warnings as a standard policy?

You bet, they actually make more money from customers who are unaware of over-usage. From the wireless industry's point of view, customer ignorance is bliss.

No comments: