Barbie, America’s best-selling doll, is getting a new look. Mattel announced Thursday that it is introducing three new Barbie’s with different body shapes for the first time in its history.
Barbie’s makeover reflects a changing marketplace where diversity is no longer just a buzzword, but a reality.
“Mattel and toy companies have been challenged by world in which so many ways to play,” says toy industry expert Richard Gottlieb.
Gottlieb is joined by Megan Garber, a culture writer for The Atlantic to discuss the business reasons behind this decision and Barbie’s impact on our culture and young girls.
Monday, February 01, 2016
HEADLINE NEWS - The World Renown Makeover
"On a crowded toy shelf, making room for a new era of Barbie" by Rhana Natour, PBS NewsHour 1/29/2016
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