Monday, February 01, 2016

HEADLINE NEWS - The World Renown Makeover

"On a crowded toy shelf, making room for a new era of Barbie" by Rhana Natour, PBS NewsHour 1/29/2016

Barbie, America’s best-selling doll, is getting a new look.  Mattel announced Thursday that it is introducing three new Barbie’s with different body shapes for the first time in its history.

Barbie’s makeover reflects a changing marketplace where diversity is no longer just a buzzword, but a reality.

“Mattel and toy companies have been challenged by world in which so many ways to play,” says toy industry expert Richard Gottlieb.

Gottlieb is joined by Megan Garber, a culture writer for The Atlantic to discuss the business reasons behind this decision and Barbie’s impact on our culture and young girls.

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