Barbie, America’s best-selling doll, is getting a new look. Mattel announced Thursday that it is introducing three new Barbie’s with different body shapes for the first time in its history.
Barbie’s makeover reflects a changing marketplace where diversity is no longer just a buzzword, but a reality.
“Mattel and toy companies have been challenged by world in which so many ways to play,” says toy industry expert Richard Gottlieb.
Gottlieb is joined by Megan Garber, a culture writer for The Atlantic to discuss the business reasons behind this decision and Barbie’s impact on our culture and young girls.
Showing posts with label Barbie. Show all posts
Showing posts with label Barbie. Show all posts
Monday, February 01, 2016
HEADLINE NEWS - The World Renown Makeover
"On a crowded toy shelf, making room for a new era of Barbie" by Rhana Natour, PBS NewsHour 1/29/2016
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