FOOD - Where's the Beef (updated)

"Can these mock meat entrepreneurs fool you with a plant-based burger?" PBS NewsHour 11/9/2017

Excerpt

SUMMARY:  As attitudes toward meat-eating shift and climate-conscious consumers experiment with alternatives, investors are throwing their money at mock meat startups that are replicating the smell and texture of a meaty burger.  Economics correspondent Paul Solman explores the emerging technology that might help Americans wean off of their meat habit.

Well, I tried this 'mock beef.'  IMHO, not even close.