Wednesday, March 13, 2013

MEDIA - Disconnect Between Tweeters and Polls

This is a DUH article.  Twitter is AT-THE-MOMENT social media from ONLY Tweeters.  A Tweeter may have a comment one moment and another the next day, on the same subject.

"Daily Download:  Assessing the Gap Between Twitter Follower Opinion and Poll Data" PBS Newshour 3/12/2013

Excerpt

SUMMARY:  Jeffrey Brown talks with the Daily Download's Howard Kurtz and Lauren Ashburn about the disconnect between President Obama's Twitter support and public opinion poll data.  They also look at the president's efforts to push his administration's policies on immigration and gun control on social media.

JEFFREY BROWN (Newshour):  During the campaign, it was called Obama for America, President Obama's online effort to galvanize support.  In his second term, it's morphed into Organizing for Action, again reaching out for support, this time on particular issues and again using social media.

This week, the president addresses the group for the first time.

And I talked to our Daily Download team, Lauren Ashburn and Howard Kurtz, about it and more when we sat down together yesterday.

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