Excerpts
Shaping the Bush administration's message on the Iraq war has taken on new fervor, just as anticipation is building for the September progress report from top military advisers.
For the Pentagon, getting out Iraq information will now include a 24-hour-a-day, seven-day-a-week Iraq Communications Desk that will pump out data from Baghdad -- serving as what could be considered a campaign war room.
According to a memo circulated Thursday and obtained by The Associated Press, Dorrance Smith, assistant defense secretary for public affairs, is looking for personnel for what he called the high-priority effort to distribute Defense Department information on Iraq.
The move -- requested by Deputy Defense Secretary Gordon England -- comes as administration officials are gearing up for a rash of reports on progress in Iraq and recommendations from the military on troop levels going into next year. The key report will come from Gen. David Petraeus, the top U.S. commander in Iraq, and U.S. Ambassador Ryan Crocker.
Other reports are expected from Joint Chiefs Chairman Gen. Peter Pace, retired Gen. James Jones -- who will examine the progress of the Iraqi security forces -- and the Government Accountability Office, the investigative arm of Congress, which will review whether the Iraqi government has hit security and political benchmarks outlined by Congress.
The Pentagon dismissed suggestions that the communications desk will be a message machine or propaganda tool, and instead said it is being set up to gather and distribute information from eight time zones away in a more efficient and timely manner.
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Less than a year ago, Smith developed plans for teams of people to ''develop messages'' for the 24-hour news cycle and ''correct the record'' when news agencies put out what the Pentagon considered inaccurate information.
There's more in the full article
So, propaganda machine or not? Considering the propensity of the Bush Administration, I'd bet on the side of propaganda (aka correct the record) machine as far as actual operation.
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